What type of Marketing Firm is Best for My Business?
Finding the right marketing agency for your business is an important step in growing your business.
Your business is steady. You’ve got a solid base of customers, some return customers even, and things are looking good. Finally, it feels like you’re doing something right. This, of course, means it’s time to expand and dream even bigger.
Because, well, it is always a good time to bring in more customers. But what is the best way to do that? Marketing and Advertising Firms have proven results in building and bringing in more business.
With so many options though, how do you know which firm to choose, or why? There are tons of marketing styles and services out there, so it is important to choose a Marketing Firm that will best suit your needs.
If you are considering investing in marketing and advertising services to bring in more business, this article will help you understand a few types of marketing and advertising services and how they can help you and your growing business. With this information, you can make an informed decision of what will support your growing business needs.
Advertising companies are a great source of creating and executing advertising campaigns. Advertising firms are typically a slew of ‘creative-types,’ like in a 60’s film who sit around drinking coffee (or whiskey!) and wait until a good idea strikes. Usually a one-trick-pony, though, as they’ll help you to you come up with ‘a short-term campaign’- like say launching a new product- and support development of sales through a one-time advertising push. This option is can serve well for those who have little to no internal creative team, or in the event of a last-minute crunch-time scenario. In short, advertising firms are a great tool if you need a quick fix for an impending product launch, or a big build up in a pinch.
Branding agencies are great resources for new businesses or those revamping and redesigning their message. Branding companies usually serve well for things like brand identity, stylistic decisions, logo design and more. This service usually starts with sales and market research, identifying the target audience, and then extrapolating what styles appeal to those audiences. This is a great tool if you need an initial brand identity or a revamp. Branding agencies do fall short, though in the application/result department. Sure, they help you appeal to your audience, but they DO NOT help you get in front of the audience. You’ll look great – but that doesn’t matter if the right audience doesn’t see you.
Promotional marketing agencies are an excellent resource if you and your team already have a marketing strategy in place, and are looking to bolster out sales through one time events, discounts or promotions. This agency will help you in a gorilla style marketing attack. They’ll organize print ads, coupons, merchandise preparation and bring to life a temporary campaign that you and your team already has established and ready to go. Promotional marketing is limited unless you already know your plan of attack and just need to build a quick awareness about it.
Public Relations agencies are great for publicizing events, promotions and new business announcements. This service can help launch a new product, connect the information to community sources like newspapers and local industry leaders. Public Relations services are good for sharing the news with relevant communities and ‘getting the word out’ about upcoming events or changes. Public Relations services are a great supplement to an overall marketing plan but fall short in being micro-level. Much like Promotional Marketing Agencies, they’ll help to disseminate information, but this is only relevant if it is part of a larger strategy. Public Relations Agencies are a great tool to support a plan of action that is already in place. If you don’t have a plan, this is not the answer for you.
Digital Marketing Agencies:
If you are seriously considering expanding your business, Digital Marketing Agencies are the way to go. We’re a little biased here at MWS Digital because we’ve come from diverse backgrounds to bring you the complete package. Digital Marketing is comprehensive and includes avenues like website development, internet marketing, and advertising, e-commerce, SEO, social media, content marketing and much more. Digital Marketing Agencies, like MWS Digital, are all-in-one. We can help with marketing needs from conception to completion and return on investment. We can help with everything from big picture planning to minute details, and everything in between. We’ll help you strategize a marketing ‘plan of attack’ and then help organize all the steps along the way. At MWS Digital, we’re not afraid to get our hands dirty. We deal with the nitty gritty so you don’t have to. As a matter of fact, we handle it all so that you can do what you love and grow your business! Our services encompass the basics all the way to through the technical stuff that looks like a different language. We’ve seen it all. From helping freelance photographers book more weddings, to helping large organizations identify untapped audiences and grow their sales rapidly.
We’ll work with the right marketing channels to make sure your business will grow.
We’ve got you covered across all channels and strategies. Our array of digital marketing solutions are developed to provide expert services, with results that last. Let’s Chat.