Social Media Marketing Packages For Small Businesses

Owning a small business is challenging. Rewarding and worthwhile? Hell yes. But definitely challenging. As a small business owner you must wear every hat and juggle between administration, finances, inventory, IT, marketing, advertising, operations. Literally everything.

We’ve learned that with help from other small businesses we are able to run more efficiently and effectively. They help us with what they do best (like finances and admin) so we can spend time doing what we do best- marketing.

We specialize in assisting busy small businesses with social media management packages.

WHAT IS A SOCIAL MEDIA MARKETING PACKAGE?

A social media marketing package for your small business is designed to boost your online presence through social media websites. This means your business will have profiles and regular posting or updates on all the major social media sites, like Facebook, Instagram, LinkedIn, Google My Business and more.

Social media management packages for small businesses typically include post creation and frequent posting, which help establish web presence and brand image for your locally owned business.

Social media marketing services packages for small businesses should use social media sites, in conjunction with software and analytics to grow brand awareness, promote sales, optimize website reach, and increase interaction with customers.

WHAT SERVICES ARE INCLUDED IN SOCIAL MEDIA MARKETING PACKAGES?

A variety of services are included in small business social media marketing packages.

The best place to start is with an audit of the current social media accounts for the business. Take a look at your current small business social media practices. Ask some questions: What is working well for your business so far? What is working well for others in your industry? Here you can identify strengths and weaknesses in the existing method, then develop an improved brand strategy and action plan to move forward with good small business marketing.

This will serve as a road map for your social media package.

You’ll want to consider each social media platform and the overall goals of your social media marketing strategy. Who is your target demographic? What social sites do they use and interact with?

After identifying the areas to target advertising effort, your digital marketing agency will get to work designing posts. This commonly includes use of graphic design softwares and other social research tools to promote user engagement, impression count and overall post reach. They should also run keyword search analytics to determine the strongest search words and phrases related to your business.

Based on the audit of previous social media efforts and competitor pages, designers can develop strong posts that have proven to target specific audiences or have a large reach. The preliminary research for a social media audit is an important step that will strengthen your small business social media accounts. By identifying exactly what works your marketing agency can implement similar techniques. In this way, you simplify the social media marketing process and use it to increase your small business’s advertising impact.

Social media marketing packages should include regular posting and encompass social analytics like hashtag research, optimized posting times, social listening, and eye catching images.

In some cases, custom photography and photoshoots can also serve as a useful tool in content development. Customers will see real images of your product or service instead of stock images, and are more likely to engage, interact and later, purchase.

HOW DOES PRICING WORK FOR SOCIAL MEDIA MARKETING PACKAGES?

Depending on the needs of the business, pricing for social media packages varies.

Different pricing packages include different services, so you can find the right fit for your budget. We’ll work with you to identify your business needs, and create a package that supports your strategy.

Consider post frequency. How often would you like to see posts for your small business? Industry standard is anywhere between 1 and 7 posts per week. If you’ve opted for an organic growth strategy, you may select a social media package with fewer posts per week. If you are looking to target specific audiences or use paid advertising on social platforms, you may consider more frequent posting to further brand awareness. Posts require time to create (and great, well thought out and strategized posts require even more time!) so the frequency of posts also dictates price structure for small business social packages.

Similarly, consider the content type. Small business social media package pricing is also based on how involved content creation is. Creating videos, promotional ads and moving graphics is more time consuming and is a consideration in the pricing model for social media plan packages. Photoshoots and specialty photographs take time and professional editing, which may also add to the overall price of your social media package.

WHAT ARE THE BENEFITS OF SOCIAL MEDIA MARKETING PACKAGES?

One obvious benefit of a social marketing package is that YOU don’t have to do it anymore, thus freeing up time in your busy schedule to do what you do best- run your business.

There are a few other really important benefits of investing in a social media marketing package:

Professional team managing your accounts

You’ll have professionals, not only running your social media accounts, which means precision, accuracy, and optimized social media management, you’ll also have access to professional support 24/7/365. We’ll help you troubleshoot, edit, post, upload- the sky is the limit when you have a professional team managing your account.

Turnkey Social Solutions

Whether you’re just starting your small business social media accounts, or need to pass over the burden, a social media marketing package is a turnkey solution. Let a marketing agency run a social media audit, create a digital marketing plan, and implement. They’ll use tools to manage your accounts. You can redirect your focus to business.

Social Experts = Bottomline Results

The truth is that you can absolutely manage your own small business social media accounts without a marketing package or agency. Many small businesses successfully promote their products and services with social media without expert support. There is no big secret.

We’re so confident that you can improve your small business social media profiles on your own, that we’ve outlined many of the steps involved above (and share tons of resources on our blog.)

But, you cannot mimic expert results. With years of industry experience, and social media marketing savvy, marketing experts know what they’re doing. They’ll tap into software resources and sophisticated analytic tools and pair it with experiential know-how. As a result, your business will develop increased web presence, web traffic and overall growth.

WHAT SMALL SOCIAL MEDIA MARKETING PACKAGES DOES MWS DIGITAL OFFER?

There are a few ways to invest in social media marketing packages with MWS Digital for small businesses that are useful in 2020.

Package #1

MANAGEMENT

This package covers all the major social media bases for a small business. We’ll run a social media audit. Then, we’ll talk strategy, brand image, and approach. Posts for your business will be custom curated, and optimized with our tools for your target audience. Our management package includes:

4 posts per week
User engagement
Hashtag research
Social analytics
Eye catching images
Social auditing
Optimized posting times
Social listening

Package #2

MANAGEMENT + GROWTH

Just like above, we’ll optimize and custom curate your small business social media pages. Plus, we’ll put special effort into developing your Instagram page, including user interaction to stimulate growth, and targeted posting.

Our management and growth package includes:

4 posts per week
User engagement
Hashtag research
Social analytics
Eye catching images
Social auditing
Optimized posting times
Social listening

Instagram growth efforts

Package #3
MANAGEMENT + GROWTH + CONTENT CREATION

With this social media management package, you’ll get both optimized, custom curated posts, and develop your Instagram page. Plus, original custom photography of your products or services. This can take place onsite at your business location, and at a variety of settings to appropriately capture the product or marketing approach.

Our management, growth, and content creation package includes:

4 posts per week
User engagement
Hashtag research
Social analytics
Eye catching images
Social auditing
Optimized posting times
Social listening

+ Instagram growth efforts

+ Original custom photoshoots

HOW TO GET STARTED WITH A SOCIAL MEDIA PACKAGE FOR YOUR SMALL BUSINESS

If you want to run a successful small business, and develop a strong audience and customer base in 2019, without a doubt it calls for social media marketing.

Our goal is to promote your business in the digital sphere and produce real world results. We can help you develop a consistent and growing customer base with a social media management package.

We’ll take care of the hassles of social analytics, user engagement, hashtag research, branding, posting, writing, updating, and interacting. So you can spend more time doing what you do best: running your business.