FAQ’s About Social Media Marketing

There are many frequently asked questions people have when it comes to actually implementing a successful social media marketing program.

Here are some of the most common questions we receive when kicking off a new social media marketing campaign.

How will Social Media Marketing grow my brand?

A. Your Identity: In order to make find success with social media branding, you need to know your business.

B. Your Audience: A big part of social media branding is understanding and knowing your target audience like the back of your hand.

C. Your Content: The type of content you share on social media shapes your brand, which is why it is integral that you share the right type.

Your Design: Visual elements play a crucial role in how your followers perceive your brand on social media

Tell me how Social Media Marketing will help me get more customers?

Social media posts provide an opportunity for the public to find your new web content and click through to your site.

Will I be able to measure the ROI on Social Media Marketing?

ROI will be measured by the consistent engagement with your followers

Social Media Marketing can be overwhelming, what can I do to better understand how it all works?

It’s more than hashtags and likes – You can sell your product or brand for Free (ish) – Plan, Implement, Measure, Re Adjust

What are the benefits of Social Media Marketing and how long will it take to see results?

Digital marketing isn’t a one-time thing. It isn’t overnight. It is in-it-for-the-long-haul marketing. You need to stick with a digital marketing strategy for about six to twelve months before you start to see meaningful results.

Should I be on all the Social Media channels? Which ones are most important for my business?

Facebook – It shouldn’t come as a huge surprise that Facebook is number one on our list of the top 10 social media sites for business. With 2.41 billion daily active users, Facebook is the most widely used social platform.

Instagram – Instagram comes very close behind Facebook and is number three on our list of social media sites for business. Instagram is owned by the same person who owns Facebook, and has 500 million daily active users.

Pinterest – Pinterest has 291 million monthly active users. Out of those users, 81% are women, 93% of active pinners said they use Pinterest to plan for purchases and 87% said they’ve purchased something because of Pinterest.

Twitter – Twitter is one of the older social media platforms, and it has 336 million monthly active Twitter users. You can post photos and videos along with the character-limited copy, but Twitter is most known for its feed of real-time updates. Is the term “live-tweeting” ringing a bell now?

How much time will Social Media Marketing require in order to begin to see success?

Think about your goal – what is it you want to get from social media? It’s not just a case of “More sales, more money.” Do you want to use it to build a brand? Are you just looking to promote your products/services more directly? Are you trying to become the authority in your industry? Or simply be more interactive with your customers, as a means of customer service? Used correctly, time spent on social media offers an excellent return on your investment. You can use it to create an image of your brand; coming across as relatable, empathetic and maybe even cool; rather than corporate and stuffy.

Tell me how I find content and images.

What is SEO and is it important?

SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site

What are Social Media metrics, analytics, reports and why are they important?

Tracking your social media data is essential because it helps you figure out what is or isn’t working, enables you to track your progress throughout a given time, and ultimately saves time.

What kind of data points do Social Media platforms provide and how do I take advantage of them?

Social Media Metrics and KPIs are values used by marketing and social media teams to measure the performance of social media campaigns. … Social media teams often use a number of social media channels to increase impressions and reach of marketing messages.

How do I identify my Target Audience on Social Media?

Social media audience analysis allows you to understand which content topics and formats are interesting to your audience. You can use these insights to plan a long-term content strategy and organize your content-production teams more efficiently.

What are the best ways to monitor/track social media efforts?

The key to gathering the data you need is using a great social media monitoring tool, or tools. These programs monitor everything about user behavior – you can track keywords, hashtags, URLs, and much more.